as seen on shark tank, slice of sauce transfers traditional
condiments into slices for sandwiches, burgers and wraps
photographer nikita kalyana
/01 idea
slice of sauce ’s branding started off with a playful, colorful, and studio-photo look,
with white backdrops, line drawings, and fresh red produce. when analyzing the look
of the product with the backdrop, sos decided they wanted to move into a more
sophisticated look while keeping their brand identity similar.
/02 activation
in creating branding elements, after drawing samples and making moodboards, the
final image inspiration was decided on below:
/03 publish
the final moodboards were created, focusing on simplicity, pops of color, and sticking
to 4-5 primary and secondary color palettes from slice of sauce. final images were
used in social media, product promotions, and investor decks.
photographer nikita kalyana